I was so excited to get a sample and try this! I’ve heard lots of good things about Giorgio Armani Beauty foundation but up until this point had never tried any. And then… I’m walking through town, I was already late to meet my best friend, when I saw the promotional stand for the Power Fabric foundation and had to look and made myself even later.
Giorgio Armani Beauty’s Power Fabric Foundation was launched in January 2017 and is the brand’s first long wear foundation. It comes in 15 different numbered shades and is available online and in department stores. I happened to come across it in a promotional stand in Selfridges and was tempted.
The consultant that I spoke to was very helpful. She explained that this was a full coverage and long-lasting foundation that had a matte finish but wasn’t drying. This was music to my ears as I put my foundation on at 6:30a.m and as a busy working mum, it’s very rare that I get to reapply. I need something that lasts for the whole working day.
The Power Fabric range is currently available in 15 shades and as I have not previously worn a Giorgio Armani Beauty foundation before, I thought it was best for me to have a colour match done by the consultant. She picked out a few different shades for me and tested them along my jawline, explaining that with this foundation, it is best to pick a slightly lighter shade as it does oxidise when worn for a short time. After some deliberation, we settled on shade number 4.5. (For reference in Mac, I am around NC37 depending on the formulation.)
I decided to wear this foundation on a busy day when I knew that I wouldn’t have time to touch it up if needed. I wanted to see how long it could last in order to test if it was the type of foundation that I could wear to work. Monday to Friday I barely have time for lunch, let alone retouching my make up, so I need a base that lasts.
As I always use a primer, I used my usual Dermologica Hydrablur Primer and dotted the foundation in the needed areas before buffing it in with a Real Techniques Buffing Brush. (I know it’s for powder but I love the natural finish it gives to liquid foundation.)
I was prepared for the colour to be too light, it was actually a good match from the application. The sales consultant was right, it did give a nice matte finish, but didn’t feel at all drying. I was concerned that it would cling to the dry patches around my face but again it didn’t at all.
- Long lasting – it lasted at least 8 hours without fading or going patchy.
- Touch proof – I didn’t leave a trail of beige make up on my clothes or on the kids.
- Really nice consistency – not too thick or thin (I’m aware that I sound like Goldilocks) so it buffed in really nicely to give a nice matte finish.
- It didn’t have an overpowering smell like other foundations that I have tried.
- It contains SPF 25 and although this can of make me appear almost ghost-like in photos I didn’t notice it when photographing this foundation.
- Good coverage – it was most definitely a full coverage foundation and covered quite a few minor blemishes without the need for concealer.
- Price. Finding out that the price is £40 for 30ml put me off a little.
I can’t deny that I was impressed with this foundation. It was sold to me as a full coverage, long-lasting foundation and that’s exactly what it was.
I can’t lie, the price tag does put me off. If I was the type of person to only have one foundation, then I’d snap it up as it is amazing. But… I’m realistic. I often have three or four foundations on the go and the same time, and foundation just doesn’t excite me in the way that other products do.
Overall, this is a very good foundation but it just feels a little pricy and I suspect that there are cheaper alternatives that are also very good.