By Naomi

It’s well-known that I am a huge fan of Makeup Revolution, there are just so many amazing products in the range (if you haven’t already, check out the highlighters and primers) at such great prices. I was so excited to hear about the launch of the Makeup Revolution Conceal and Define Concealer especially as it was  being described by beauty bloggers as an affordable dupe for the Tarte Shape Tape Concealer, clearly I wasn’t the only person excited about this launch.

What Does The Brand Say?

This concealer has been billed as the ‘concealer for everyone’ consisting of 18 shades ranging from fair to deep tones and cool, neutral and warm undertones. It’s not the same as Fenty Beauty, but at a time when the beauty world is clamouring for greater diversity, this is a good start.

As well as a more comprehensive shade range than most drug store makeup ranges, the Conceal and Define Concealer promises to be:

  • Full coverage
  • Lightweight
  • Matte finish
  • Long-wearing

Makeup Revolution Conceal and Define Con

Initial Impressions

Unsurprisingly, when I went to look for this product, it was sold out. Literally everywhere. I must have tried three different Superdrug stores before I eventually found it in stock. I think I spent more on petrol finding it then I did on the actual product as is it only £4.  What a bargain! With any other brand I wouldn’t have high expectations of a £4 product but Makeup Revolution have raised the bar so many times with their products, I expected something amazing.

The Conceal and Define comes in a sleek, almost lipgloss-style glass container which contains 3.4ml of product. I know some people have complained about getting half empty containers, but I think this is just how the product settles in the tube during shipping. I seem to have quite a lot in mine and they were both full. The lid is a pretty rose gold colour but don’t expect it to look that way forever, I found mine scratched really easily when in my makeup bag and isn’t quite as pretty now.

Just like the Tarte Shape Tape concealer, this has a doe-foot applicator which is quite large but also buttery soft. I have only applied the concealer using this once as I prefer to use a brush (I’m weird about double dipping concealer as I think it spreads bacteria) but the applicator doesn’t drag or damage the skin.


So being the diligent beauty blogger that I am, I watched lots of swatch videos about this and read loads of blogs before deciding to settle on the shades C9 and C10 as I was looking for both an under-eye highlight and something that could cover blemishes.

For reference, in Foundation I use:

  • Mac Studio Fix Fluid NC35
  • Fenty Beauty Pro Filt’r in 280
  • Kat Von D LockIT in Medium 58 Warm
Conceal and Define C9 and C10 swatches
Left C9, right C10


As you can see from the swatches, C9 is more pinky-toned and I found that this was fine to highlight my undereye area and brighten my dark circles but it was too light to cover any blemishes. This is where C10 comes into play, it is more of a medium tan shade with warm undertones and it covered my blemishes well. I was impressed.

Makeup Revolution recommend that if you are going to use this product for contouring that you select a shade 2/3 shades darker than your skintone. But looking at the shade range, this would be easier if you are lighter as the lighter shades are closer together than the deeper tones. The jump between C9 and C10 seem pretty huge and I think that a shade 2/3 darker than C10 would be too dark for me. So whilst this is a good shade range, there is still work to be done.


This concealer is thick. The consistency is very creamy and it gives quite a good coverage. If you look at the picture below, you can see that there is a slight difference in coverage between the C9 and C10, with I think the C10, giving more coverage when covering my tattoo. I can live with that as frankly, I’m going to be covering sleep-deprived dark circles and not my tattoos.

Speaking of using to the Conceal and Define concealer to cover dark circles, the best method that I used was to apply the concealer with the doe-foot applicator and blend, blend, blend as quickly as possible because even though this is thick, it dries incredibly quickly and soon becomes difficult to blend. I would also add to make sure that you go in with a light hand. Have I already mentioned how thick this is? I made the mistake of using too much on the first day that I used it and it settled into my fine lines and looked awful. A lighter touch is needed.


I’m not going to lie, I’m a huge Makeup Revolution fan and I’m also a fan of this. The brand claim that this has a matte finish and is long-lasting, I would agree with both statements. It photographs beautifully, I felt it lasted reasonably on the skin, and I could get a whole day of coverage when paired with my setting powder. I was impressed.

Is it a dupe for Tarte Shape Tape? I honestly couldn’t say as I’ve never used it and given the furore concerning the Tarte Shape Tape foundation, I’m unlikely to either. However, looking at the Conceal and Define Concealer, it’s an affordable alternative to any high-end concealer and it’s a pretty good one too. At only £4, you can’t go wrong.

Have you tried this concealer? What are your thoughts? Is there anything else from Makeup Revolution that I must try? Let me know in the comments.




6 Replies to “Makeup Revolution Conceal and Define Concealer”

  1. 99 I don’t mind having to more of these, a NARS radiant creamy concealer costs 4 times as much as that. I top this concealer off with the maybelline matte powder and they work a dream together. 3rd place – NYX HD Concealer I don’t hate this concealer, but I don’t love it either. There’s a wide shade selection and it’s easy on the purse.

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