By Naomi

I’ve been hearing for a while that Makeup Revolution have produced dupes for Urban Decay’s Naked palettes and decided to try them for myself and find out.  I am a huge fan of the Naked palettes and have had the original for a while.

But I am realistic, Naked is amazing but it also costs £39.50 and not everyone is able to afford this so if there is a much more affordable dupe then I’m definitely interested to compare the two. Especially as Iconic 1 only costs £4.

Urban Decay Naked 1 vs Makeup Revolution Iconic 1


To be honest, I’m actually not a huge fan of the packaging for Naked 1. The velvet covering is just a complete dust magnet and no matter how much I wipe, it will not stay clean. It’s also a little flimsy as it is only made from strong cardboard. But it’s £39.50, I’d expect a bit more than cardboard.

What I do like about Iconic 1 is that the top of the lid is transparent. I can’t lie, I am a sucker for cute packaging, but I have that many palettes now that transparent lids are helpful. I can actually see which shadows I have.

Initial Thoughts

Looking at the shades side by side, on initial appearances they look almost identical. The shadows in the Iconic 1 palette are about 50% larger than Naked 1 which makes it an even better bargain. Although 12 decent sized shadows for £39.50 is not horrendous value either, if it is affordable.

Urban Decay Naked 1 Vs Makeup Revolution Iconic 1

Where the Naked palette is most definitely superior is the brush that it comes with. All Naked palettes come with a double-ended brush which is actually not too bad for a freebie and isn’t scratchy and cheap like some free brushes can be.

On the other hand, the Iconic palette comes with a double-ended sponge applicator which I absolutely hate and don’t see the point in at all. They are passable for packing product on to the lids but absolutely awful for blending so I inevitably throw them away.


When I looked closer at the palettes there were some slight differences in shades but it wasn’t a huge difference. It you were looking for a range of natural shades, and a dupe of the Naked 1 palette, Iconic 1 appears to be pretty similar.

Urban Decay Naked 1 vs Makeup Revolution Iconic 1
Urban Decay Naked 1 (Virgin, Sin, Naked and Sidecar) on top and Makeup Revolution Iconic on the bottom.

There is a slight difference between Sidecar and the Iconic equivalent, but they aren’t really too different if I’m totally honest. Sin had more shimmer than it’s dupe, but again, this is a small difference.

One similarity between both palettes is that there is a lot of fall down. However, I always find this with every Urban Decay palette that I’ve ever bought to be honest. A way to combat this is to make sure you’ve done your eyes before your do your base as otherwise you’ll be redoing it all after you’ve cleaned up all the fallen eye shadow. A primer is essential with both of these eye palettes .

Urban Decay Naked 1 vs Makeup Revolution Iconic 1
Buck, Half Baked, Smog and Dark Horse on the top and Iconic equivalents on the bottom.


As you can see Buck looks quite different on my arm when compared with the Iconic version, as does Smog. This might have been because I didn’t pick up quite as much product when doing the swatch as Iconic 1, although quite pigmented, did need more product than Naked 1. But when I used it on my eyelid and over primer, it didn’t look this different at all.

Urban Decay Naked 1 vs Makeup Revolution Iconic 1
Toasted, Hustle, Creep and Gunmetal along the top with the Iconic dupes along the bottom.

There is a slight difference in these shades as the Urban Decay shades have a more noticeable shimmer than the Makeup Revolution shades. But again, that’s down to personal preference, I tend to prefer a bit of shimmer.


I used both palettes to create an identical look on my eyes, and using the same Makeup Revolution eye primer.

My right eye from Naked 1:

Crease – Buck
Lid – Half – Baked
Outer corner – Dark Horse

And the equivalent shades from Iconic 1 on my left eye.

Crease – 5th shade
Lid – 6th shade
Outer corner 8th shade.

Urban Decay Naked 1 vs Makeup Revolution Iconic 1
Excuse the marks from my glasses! One of the reasons I don’t wear them much!


When using these palettes, the first thing that I noticed was that the Urban Decay palette was much easier to blend, the shadows were just that little bit creamier. However, the Makeup Revolution palette was by no means terrible. The quality wasn’t quite the same but it shouldn’t be as it just over one tenth of the price of Naked 1. Despite this discrepancy, I didn’t think the finished look looked as if it had been made by two different palettes with one costing nearly ten times as much as the other.

Where the Naked palette excelled was longevity. After about 3/4 hours  the Makeup Revolution palette (especially the lid colour)  had worn off whereas the Naked palette still looked good.  For me personally, I am not the type to repeatedly reapply makeup throughout the day so a lack of longevity would frustrate me.

Overall, the Iconic 1 is a good dupe for  Naked 1 and I think it would be perfect if you didn’t want to spend £39.50 on an eye shadow palette. In my personal opinion, the Urban Decay palette is marginally better but it definitely isn’t £35.50 better.  So  if you’re looking to experiment with natural shadows or on a budget, then the Iconic palette is a great purse-friendly alternative. I can’t wait to try the other Iconic palettes!

Have you tried either palette? What were your thoughts? 




14 Replies to “Urban Decay Naked 1 vs Makeup Revolution Iconic 1”

  1. I love these types of posts! I love the urban decay palettes and I think they’re definitely worth the money but it’s interesting to see how closely they’re duped to these Makeup Revolution ones! I think what is great though is if you was torn between what UD palette to get, you could pick up a couple of these dupes to decide which to get!

    Ellie x

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