By Naomi

I’d heard so much about Wet n Wild products over the years through watching You Tube videos and reading about it on Makeup Alley – I know, I’ve broken the first rule of Makeup Alley by talking about it, it’s just such a great resource for finding out about makeup. I love it.  Even though I love affordable makeup, I’d not managed to try anything from Wet n Wild because it wasn’t available in the UK and the website doesn’t ship internationally. To be fair, even it if did the whole customs thing confuses me. Luckily, my favourite beauty website Beauty Bay came to my rescue in July they began stocking a selection of the huge Wet n Wild range. Obviously, I had to try it.

About Wet n Wild

Even though lots of people in the UK wouldn’t have really heard about Wet n Wild, and I must admit, I knew little myself, they are a huge brand in the US where they are based in LA.  The brand began in 1979 by bringing affordable makeup to beauty lovers. They started with a a range of  nail polishes and lipsticks  for 99 cents and nearly 40 years later, those same shades are still 99 cents. Bargain! And don’t let me forget that the entire range is also cruelty-free. 

First Impressions

I have to say, the first thing that I noticed about the products was the price. These were extremely affordable and are on the lower side of drugstore makeup, I managed to pick up 6 products for less than £20 making this range perfect for anyone who is new to makeup or on a budget.

The second thing that I noticed was the packaging. I’ll openly admit I’m a touch shallow. My head is turned by all things sparkly, rose gold and pretty.  You won’t find that here, this isn’t the range to look pretty on your dressing table. Its functional black and transparent plastic keeps the makeup safe but it definitely isn’t pretty. But hey, it’s what on the inside that counts.

Megalast Lip Color Stoplight Red

I love a good red lipstick so I set about searching for one because I think you can tell a lot about a brand from the quality of its red lipsticks. Red lipstick is such a beauty staple. I chose the Megalast formulation because as I’ve said many a time before, I’m a busy (but lazy) beauty blogger and can never really find the time to reapply. I love long-lasting products and this lasted for ages, through two meals, kisses and when I accidentally fell asleep in my makeup (I know, I know) it was still there, albeit softly faded, the next day.

Considering this is a £3 lipstick, I was hugely impressed with this. It is incredible pigmented and extremely comfortable to wear. Stoplight Red gives a matte finish with an ever-so-subtle sheen that looks beautiful. The only thing that I didn’t like about this product, and I’m being picky, was the shape of the bullet as I felt it made it difficult to apply for touch ups without a lip brush. However, this wasn’t a problem as this lasted forever. If we have a zombie apocalypse, I’ll be wearing this.

Silk Finish Lipstick Dark Wine

Unfortunately for this lipstick, I tried it after Stoplight Red so hence had really high hopes and as much as I loved it, it just wasn’t as great in my eyes. In hindsight, I think I’m being harsh. The only thing that I didn’t love about it was its lack of longevity when compared with Stoplight Red, however this lipstick doesn’t market itself as a long-lasting product. I’m too mean. 

Dark Wine is part of the 99 cent lipstick range, although it costs us Brits £2 yet for two quid, it’s pretty great. The lipstick contains Vitamins A and E, aloe vera and macademia oil and feels incredibly moisturising on the lips. As the name suggests, it isn’t a matte lipstick but thankfully it doesn’t give a huge amount of shine, which I feel looks dated. It is a beautiful dark berry colour, the type of which I love to wear during Autumn and Winter. I can see myself getting lots of use out of this over the coming months. 

Wet n Wild lip swatches
Top to Bottom: Stoplight Red, Dark Wine, Give Me Mocha

Megalast Liquid Catsuit Give Me Mocha

Now as I’ve said, I love a long-lasting lip product and this was long-lasting. It was also incredibly drying and after a few minutes my lips felt  dry, uncomfortable and every line showed. It didn’t help that this was quite tacky on application and my lips spent the whole day feeling like that had been stuck together with PVA glue everytime they touched. Obviously this helped my diet…

I also found that the colour was quite patchy and it took multiple coats to get a consistent colour on my lips. I’ve heard so many good things about this liquid lipstick that I’m wondering if it’s just this particular shade… I was so disappointed in this and even more so when even my dad commented to enquire as to what I had on my lips as apparently the day before (Stoplight Red) had looked so much better.

Color Icon Eye Shadows in Comfort Zone

Wet n Wild Comfort Zone

I’ve heard so many good things about these 10 pan eye shadow palettes that I couldn’t wait to try them. Everybody else seemed to have the same idea as these were almost all out of stock and this was the only option left. I’m going through a bit of a purple phase with my eyes at the moment so these aren’t colours that I would choose at the moment. However, you do get a good range of colours and at only £3.75, I thought it was worth a go. 

Wet n Wild Comfort Zone swatches

I’ve been using a lot of high end palettes recently, and this obviously isn’t as pigmented as the Norvina palette, but the colours are definitely buildable. These swatches show two swipes of each colour, and as you can see the shimmers and darker shades look quite bold.  When layered over a primer, they look even better and didn’t crease or wear off my lids, even after a long day. I was quite impressed considering the price. This is a good everyday palette. 

Wet n Wild Comfort Zone

What I absolutely loved about this palette was the little ‘how-to’ on the back which showed how to create a day and night look using the palette. As an amateur who is always looking to improve my skills, this gave me ideas for colour combinations in order to make use of every colour in the palette. Genius idea.

Brow Pencil in Brunettes Do It Better

I haven’t used a brow pencil in years mostly because I’m obsessed with Benefit’s Brow Zings and have been for ages. Until now. This pencil is amazing and as cost around 10% of the Brow Zings price at £2.50, this is my new eyebrow product. It is soft, easy to use and gives a lovely defined but natural look. I will definitely be repurchasing this asap and will even  include backups so that I am not ever without it! The only negative thing that I can say about this is that sometimes the spoolie on the opposite side occasionally falls off, but I can live with that. This pencil is great.

Wet n Wild

Mega Protein Mascara

I’m on the fence about this mascara. My straight and extremely short lashes need something special to look half decent so in hindsight, this basic £2.50 mascara probably wasn’t the best choice. I may have to invest in a pricier Wet n Wild mascara and see if I like it any better. The Mega Protein mascara didn’t transfer onto my under eye area which was great as they are already dark enough. But it didn’t do anything else, no lengthening, volumising or curling. It just made my already black lashes, black. 

Overall Thoughts

Considering the prices, I wasn’t really expecting much from these products. I’ve been using a lot of high-end stuff lately and had pretty much forgotten how good some drugstore makeup can be. I know, I know, I’m such a snob. However, I was incredibly impressed with the brow pencil which is easily my new favourite brow product and I want to check out more shades in the Megalast Lip Color as that was easily the star product in my haul as well as adding some foundation to my Wet n Wild wishlist. I’m more than a bit glad that they’ve finally arrived here especially as they are so purse friendly.  

What have you tried? Will you buy anything?
Wet n Wild First Impressions

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