I can’t lie, Pinterest completely baffled me for such a long time. It was great for when I wanted to get inspiration for bullet journals or redecorating. I could spend hours on there pinning pretty pictures of mason jars, bullet journals or dressing tables and yet I had absolutely no idea how I could use Pinterest to grow my blog. However, since finding out that Pinterest is the fastest growing social media platform, I realised that I needed to utilise this tool to drive traffic to my blog.
Pinterest is the perfect medium for bloggers to share their beautifully created content. Numbers don’t lie. Currently over 75 billion pins have been shared to the site, by 175 million active users – 85% of those being female. Being a beauty and lifestyle blogger, that is my target demographic.
It’s early days for my use of Pinterest, and I’m not promising that following these tips will get you thousands of followers in five minutes. In fact, my follower count is currently only around the 500 mark but as you can see, in April 2018, my profile received around 125,000 monthly viewers. That is a huge amount. Subsequently, my use of Pinterest has ensured that I get a steady flow of traffic from my pins, with approximately 35% of my blog’s traffic being referred directly from my pins.
So I’ve convinced you, what next?
Yay, so you’ve decided that you want to utilise Pinterest to help you build a recognisable brand and drive traffic to your blog. In that case, I bet you’re wondering what your next step needs to be…
First things first…
Sign up for a Pinterest business account and make sure link it to your blog. If you have an existing page for your blog, it’s possible to change the settings from a personal to business on a computer or laptop. It takes seconds, or should do, I tend to find that Pinterest is not always the most responsive website… but persevere. It sounds obvious but make sure that your Pinterest username matches your blog title as closely as possible so that you are easy to find across all platforms. A lesson I wish I’d heeded when I started Beauty Addict Mama.
Having a business account not only ensures that your Pinterest page has a clear link to your blog and looks more professional, it also provides analytics tools that just aren’t available to personal accounts. These enable you to check how many times your pin has been seen and saved by others helping you to keep a better track of your
However, if you’re like me and don’t want the fuss of two separate accounts: business and personal, don’t worry, you can still use this account for your personal pins. My multiple boards of cute kittens chasing balls of wool is on my secret board. This option is easily found in the settings for each board so my kitten obsession remains for my eyes only.
Create a board just for your blog.
The first board on your page should be directly linked to your blog, making it easy for readers to click onto your recent posts and drive traffic to your site because that’s the whole point! Importantly, for this board, and every other board that you create, make sure to include a board description that includes key words and search terms. This makes it even easier for people to come across your board when searching.
Pinterest recently introduced the featured boards tool which is a fantastic way of promoting the 5 boards that you want to be seen. As soon as anyone clicks on your profile, the featured boards will be the first boards that your followers will see: make them count.
Keep each subsequent board as specific as possible.
Narrow down the topic as much as possible. Instead of ‘Hair and Beauty’, have separate boards for ‘curly hair’ or ‘natural hair’ etc… as people are more likely to search to tighter criteria and therefore more likely to come across your board and your pins.
With Pinterest, like Instagram, it’s important to make sure that whatever you are posting looks good. Both of these platforms are incredibly visual, and making sure that your posts say the right thing about you and your brand is incredibly important. Canva is by far the easiest method to design pins for your posts, especially if you use the preset dimensions. All you then have to do is add in the design elements that you want, or edit one of the thousands of templates available.
I make sure that all of the pins that I create to promote my blog posts have a very similar look and that this look is closely related to both my logo and my website. This means that when anyone sees my pins, they know that it links to my website. To make it even clearer, I even add my website address to my pin, just to be sure.
I even take this branding as far as the covers for my boards (access this option when you edit a board, but first you have to add the picture directly to that board through the Pinterest app). This just gives my overall profile a more professional, sleek image and ties all aspects of my brand together. Again, I have created these using Canva which is frankly amazing and I don’t think that I could blog without it.
(I may be telling you how to suck eggs but, I have to explain it in layman’s terms for my own benefit.) When you have added your beautifully created and strongly-branded pin to your post, the next thing to do is to share it directly to your blog’s Pinterest board from your website. Doing it this way means that it automatically and easily creates a link to your blog post.
I do this by downloading a Pinterest plugin (I use this one but there are quite a few) to use on the website. This allows me to pin any image from any website directly to Pinterest. Quick and easy. It’s not only easy for you to share your pins, but your readers can do so more easily too. The key to remember, is make sure that you add descriptions to your pins with hashtags and key words so that people can find your pins with ease.
Tips for growth
1: Be active
Like any other social media platform, growth on Pinterest is heavily reliant on being both active and consistent. It’s recommended that you should pin between 20-25 times a day (not all your own content but sharing content that is relevant to your blog.) This is not easy to do, so I would recommend a minimum of 5-10 times a day and ideally, spread it out throughout the day. Tailwind is a great scheduling app for Pinterest and Buffer is pretty good too. Consistency is key, so try to post the same amount of posts daily rather than 50 on one day and nothing for months!
It really isn’t rocket science. Pin. Repin. Follow people with similar accounts and
interests within your niche and engage with them.
3: Join Group Boards
Group boards are an excellent way to get your pins seen by a larger group of people. Group boards allow you to post your pins to a large audience, and in return you need to repin a couple of pins for every pin that you post. This means that if you pin your post to the board and someone with 5000 followers repins your pin, then potentially your pin could be seen by 5000 people that could potentially click through onto your website. In order to increase the chances of your pin being repinned, search for group boards within your niche for the best results but all topic general group boards are also good for increasing traffic too.
And there you have it! I’m by no means a Pinterest expert but playing around with strategies and ideas has helped me to boost traffic to my blog and that’s what all of us bloggers want. Try these ideas and let me know how you get on.
How do you use Pinterest to manage your blog?